More cigarettes have a light, delicate flavor and aroma. Since their introduction in 1975, the stylish, prestigious More cigarettes have become one of the most popular 120s cigarettes. When originally launched, the brand targeted women. The first advertisement for More cigarettes pictured an elegant woman holding a brown. More cigarettes with the slogan, “Dare to be. More.” More 120 mm size also caused people to take notice. This was the first tobacco product to be successfully marketed in this size. More cigarettes were designed to be slimmer and longer than other tobacco brands.