Philip Morris introduced Marlboro Ice BURST to replace the Ice Blast. You can buy Ice Burst here.
Marlboro Ice Blast – Enhance your icy taste sensation by crushing the ICEBALL.
The ICEBALL – Marlboro Ice Blast is a special, unique kind of menthol cigarette mainly because it has this special technology A green ball called the ICEBALL which is at the upper part of the filter which you have to press to break before lighting and smoking the cigarette, to enhance the menthol taste and flavour of the cigarette. As quoted from a paragraph at the back of the cigarette:
Supercharge your icy cold taste sensation by crushing the ICEBALL. When you choose.
Without crushing the Iceball, the cigarette will have a similar taste to Marlboro Menthol Lights or Ice Mint. After crushing, it adds a cooling taste, similar to that of when you pop a Mentos Spearmint in your mouth.
How to Crush the ICEBALL
Well, it’s very easy. There’s a mark on the upper part of the filter of the cigarette showing an illustration of the Iceball. Press hard using your thumb and index finger (it’s easier if you use your nails) and you’ll hear a faint pop sound. A cooler way to crush it is to bite the area where the ball is using your upper and lower front teeth. It’s crushed Now light up and enjoy your cigarette!
20 Menthol Cigarettes. 5mg of tar and 0.5 mg of nicotine.
Flip-top box of selected premium tobaccos. American blend Non-FSC cigarettes.
Marlboro Around the World
Marlboro Ice Blast is exclusively available only in Singapore, Japan and Hong Kong. Other countries have their own unique Marlboro flavours too, for instance Egypt has Marlboro Flavor Mix and Indonesia has Marlboro Filter Black Kretek!
All Marlboro sold in store are FSC Free.