IQOS 3 and IQOS 3 Multi are the latest versions of the innovative IQOS system which heats tobacco instead of burning it, and presents a better alternative to cigarette smoking.
Almost 6 million smokers have already switched to IQOS in the four years since it was first launched, with more than half of them in Japan. The new devices are designed to help accelerate the world’s conversion to a smoke-free future.
Philip Morris International’s stated goal is to switch hundreds of millions of adult smokers to less harmful alternatives than continued smoking as quickly as possible. We are committed to offering a portfolio of products that will one day replace cigarettes and offer smoke-free alternatives to smokers who don’t quit.