British American Tobacco (BAT) recently released an innovative new concept in cigarettes called Lucky Strike Click & Roll. The cigarettes contain a menthol capsule in the filter that is activated when the filter is clicked, meaning that you can enjoy the classic Lucky Strike taste experience or opt for menthol flavor:
CLICK the capsule to change the taste and then just roll it around to turn it up. Sometimes, Always, Never, It’s up to you. Enjoy freedom of taste. By Luckies.